The registration code allocated to the company by the Paris Police Department is G7, for Garage No.7. In 1914, the company’s taxis help transport soldiers from Paris to the Battle of the Marne.

Automaker Simca is the owner of Compagnie G7 and has a fleet of 2,000 taxis.

Not happy with its fuel-hungry taxis, Simca is willing to sell some of them off for financial gain.

He swaps the automaker’s Ariane models for cheaper-to-run Peugeot 403s and decides to set up the radio control room at G7’s headquarters in Paris to be as close as possible to the drivers.

André Rousselet conceives the idea of connecting drivers and customers via radio, enabling people to order a taxi anywhere in Paris, provided they have a G7 account.

For the first time ever, drivers can become their own boss.

He starts working on the company’s diversification by acquiring Ada, France’s first low-cost car rental company for consumers and professionals, created in Brest, Brittany in 1984.

After a trip to the United States, he creates HOMEBOX, a business based on the concept of renting storage space by the square meter. It’s the first French company to develop a self-storage network and to offer secure furniture storage in France.
The same year, the Groupe acquires archiving and document specialist Novarchive.

G7 Green has become the largest fleet of hybrid and electric taxis in Europe. G7 Access is a taxi fleet dedicated to people with reduced mobility.

G7 leverages three cornerstones in response to market developments: digital technology, a more upmarket offering (supported by an ad campaign) and corporate social responsibility (environmental transition, mobility for everyone, etc.).

Ada accelerates its digital transformation by launching a new free-floating service, as well as vehicle rental via a mobile app instead of a car key. The Ada network also consolidates its leadership position by expanding to more than 1,000 outlets in France.